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My Site
About
Our Essence
Makeda Brands is a strategic platform operating at the intersection of business, culture, and growth. We believe in the fusion of art, culture, and capital, positioning ourselves as global shapers dedicated to inspiring and empowering brands to thrive in an ever-evolving marketplace.
The platform exists to support leaders, organisations, and initiatives navigating complexity, scale, and cross-market ambition. Its work spans strategy, partnerships, market access, and the commercial systems that enable durable growth.
Makeda Brands operates globally, with a strong orientation toward Africa, Europe, and the United States. It e
ngages across sectors and stages, often in contexts where traditional advisory models fall short and relationship-driven execution matters.
The platform brings together founders, investors, institutions, and cultural actors to open markets, align incentives, and move ideas into action. Engagements are shaped by context rather than predefined offerings, allowing the work to evolve as opportunities emerge.
Makeda Brands exists as a vehicle for long-term thinking, trusted collaboration, and work that creates tangible value, where partnerships are formed, markets are unlocked, and the right people come together.
AREAS OF ENGAGEMENT
What We Do
What Makeda Brands Does
Makeda Brands works with founders, investors, and institutions to close strategic opportunities, whether that's partnerships, market entry, capital, or the right people in the room. Most engagements fall into one of these areas:
Strategic Partnerships & Market Access
Brokering partnerships and opening doors that create revenue, distribution, or market entry. This includes brand collaborations, enterprise deals, investor introductions, and cross-market expansion, particularly between Africa, Europe, and the United States.
Go-to-Market & Growth Strategy
Designing how brands and companies show up, scale, and capture revenue. This includes positioning and narrative, commercial systems, customer expansion, and building the operational infrastructure for growth.
Ecosystem & Platform Building
Convening the right people for strategic initiatives, board assembly, coalition building, and creating platforms where capital, culture, and commerce intersect.
Strategy
Tailored Market Approaches
Creativity
Innovative Solutions for Brands
Partnerships
Collaboration for Success
Support
Guidance Every Step